As ecommerce continues to go from strength to strength, returns are a reality that retailers must contend with. The trouble is, returns can become very costly. When they’re not processed efficiently, returns can quickly eat into profit margins and keep valuable inventory offline.
But retailers must also consider the cost of not offering them, when consumers simply won’t buy without the reassurance of convenient returns.
Retailers need a returns model that’s attractive for consumers, but also efficient, cost-effective and intelligent. In the Retailers’ guide to returns, we’ll cover three practical steps top retailers are taking now to achieve just that.
have been put off a purchase by the retailer’s returns policy