2022 is turning out to be a highly challenging year, marked by a rising cost-of-living crisis impacting consumers worldwide. The holiday peak season will be more than ever a crucial turning point - retailers and brands simply can't afford to enter this period unaware of the state-of-play.
Our latest research gathers data from 8,000 respondents across Europe, North America and Australia, showing that 58% of consumers plan to adjust their buying behaviour in the face of the crisis. It appears that many trends are shifting and need to be taken into account for this year's peak season planning.
of retailers say post-purchase experience is a high priority in 2021