What you’re risking by relying on third-party tracking
86% of consumers say tracking is important. So that just means you need to keep passing on carrier updates about their order, right? If only it were that simple! If you’re relying on third-party tracking sites to keep your customers informed, chances are you’re:
- Generating unnecessary customer contact
- Doing your brand a disservice
- Just generally frustrating your customers (ie. putting customer retention on the line)
Many retailers assume that the tracking experience is too hard or costly to manage, so after sending the order confirmation to a customer they leave tracking to third parties. But actually, that’s not the case. In this guide we explain how easy it really is to take back control of your tracking experience.