Challenge
One major benefit of tracking is that it keeps your customer proactively informed about their order. They don’t need to contact you, and you can reduce customer service costs. Given one retailer we work with estimates customer service calls cost £4 apiece, these are some significant potential savings!
But you can forget about it if your customer doesn’t actually understand the tracking updates you provide. Unconsolidated third-party tracking updates are inconsistent, and filled with jargon that simply won’t mean anything to your customers. Each carrier does things very differently. Some may have 50 events and others might have 50,000, each with their own terminology, formats, and processes. As a consumer, the data and different UIs can be incredibly hard to interpret.
If your customer doesn’t understand what’s going on, they’ll call you anyway. Then no one is happy.
Solution
With Metapack Delivery Tracker, third-party tracking data is consolidated into consistent, easy-to-understand, jargon-free updates, which are available via a self-service portal.
All status updates are displayed using best-practice terminology and layout, developed by Metapack based on years of experience.
You can manage all ecommerce orders through one single solution: collection points, own store collection, multi-parcel, and multi-carrier. Yes, all of them! Your customer is served relevant content, based on the delivery stage that they’re at. The portal can be easily accessed on any device, and updates are available in 17 languages.
Content is automatically prioritized ensuring the most relevant messages are placed at the top of the page. Any exceptions are highlighted, helping to communicate clearly with customers and avoid unnecessary customer contact. Best of all, Delivery Tracker can be launched in a matter of minutes.
You can quickly customize branding using our self-service wizard. It's as easy as uploading your brand assets and selecting your colors using code-free click-to-publish admin tools.
