Consumer behaviour is changing and returns are on the rise. Returns are an essential part of the post-purchase experience, and should be simple, easy and convenient. Retailers and brands need to ensure they can provide a superior returns experience across the globe that drives customer loyalty and repeat business.
Failure to implement a successful returns management strategy can negatively impact margins and business costs, but with the right approach, returns can be an opportunity to compete and provide a differentiated customer experience.
of shoppers said an eCommerce site's returns policy has deterred them from shopping with them